Marina Vytovtova

**About Marina Vytovtova** Marina Vytovtova is a seasoned product leader and facilitator with over 13 years of experience in defining product strategy, leading product teams, and delivering impactful solutions to customers. As the founder of Product In Action, Marina specializes in accelerating product development and growth for post-Series A companies in SaaS and retail through strategic product management and innovation facilitation. Her entrepreneurial mindset and expertise in product discovery make her an invaluable asset for resource-constrained companies seeking fractional product management services. Marina is experienced in designing and facilitating business and product workshops, where she guides teams translate complex issues into coherent problem statements and designing processes to resolve them. Her experience spans various industries, including e-commerce like Bloomingdale's and Nine West, as well as innovative startups like CreateMe. At Atlassian, Marina led buyer experience initiatives, achieving over 30% improvements in forms submission and content conversion rates. Her ability to drive results is evident in her track record of increasing mobile conversion rates by over 40% at Nine West and implementing wallet at Bloomingdale's. Beyond her professional achievements, Marina is committed to continuous learning and giving back to the community. She holds an MBA with concentrations in Marketing and Finance and has pursued additional certifications in AI product development, smart manufacturing, and user experience design. Marina's diverse skill set, combined with her passion for product management and facilitation, enables her to offer comprehensive solutions that drive business growth, improve team collaboration, and accelerate product development at reduced costs.