Katelyn McArdle
Katelyn McArdle

Katelyn McArdle

Title

Digital Strategist

Location

Colorado, United States

Member Since
April 7, 2024
Practice Areas
Marketing OpsProject ManagementOrg DesignUI/UXWeb DevelopmentCustomer Support
Featured Tools
Languages
English
Profile Color
Teal

About Katelyn

Accomplished digital strategist with over a decade of experience driving successful campaigns and strategic initiatives for nonprofit organizations. Known for spearheading audience-first marketing programs, enhancing online engagement, and delivering operational efficiency. Organizational effectiveness champion, overseeing and developing strategic outputs: • Building a case for investment in change management initiatives; • Identifying core audiences and segmentation objectives; • Facilitating discovery sessions to find consensus; • Planning cross-functional strategic initiatives; • Evaluating success and ROI assessments; • Presenting progress and key findings.

Links

  • LinkedIn Profile
  • Personal Website